States Restrict PE In Healthcare, CapitalRx’s New Platform, NYU Criticized for Super Bowl Blunder

Hey everyone,

Happy Hump Day! I was surprised to see NYU Langone and the Medical University of South Carolina running Super Bowl ads. The next time either of them announces layoffs, we’ll know exactly where the cuts should be made—starting with whoever approved those ads.

Enjoy the rundown!

Jacob Brody (Co-Founder & CEO, ZorroRX)

(Modern Healthcare) States Revive Efforts to Restrict Private Equity Transactions in Healthcare: 

States are renewing efforts to regulate private equity involvement in healthcare, introducing new legislation aimed at increasing transparency and limiting corporate control over medical practices. Lawmakers in states like Massachusetts, New Mexico, and Oregon have proposed or enacted laws requiring stricter reporting, approval processes, and restrictions on management service organizations (MSOs) to prevent financial motives from interfering with patient care. Supporters argue these measures are necessary to curb rising healthcare costs and prevent crises like Steward Health Care’s bankruptcy, while private equity investors and some physicians warn the regulations could hinder deal-making and burden independent practices. Full Article.

(Managed Healthcare Executive) Capital Rx Releases First Unified Claims Administration Platform

Capital Rx has launched Judi Health, the first platform to unify pharmacy and medical claims processing, aiming to reduce administrative costs and inefficiencies in healthcare. Built on Capital Rx’s cloud-based JUDI platform, Judi Health streamlines plan management, financial services, and value-based care models while eliminating third-party dependencies that often lead to billing errors. It will be interesting to see if Capital Rx can take both PBM and TPA business from the BUCAH. Full Article.

(Axios) Nonprofit Hospital Draws Backlash for Super Bowl Ad 

NYU Langone Health is facing criticism for airing an expensive Super Bowl ad amid ongoing scrutiny of nonprofit hospitals’ tax-exempt status and rising healthcare costs. The ad, estimated to cost over $8 million, showcased the hospital’s team-based approach to care, but some healthcare professionals argue it sends the wrong message while hospitals lobby Congress for higher Medicare reimbursements. “Nothing says charity care like a Super Bowl commercial,” said the NYU exec who greenlighted the ad and got Skybox tickets in return (I kid). Full Article.